Facebook Sparks Outrage as It Removes Swedish Breast Cancer Video

Facebook Sparks Outrage as It Removes Swedish Breast Cancer Video

Facebook has removed a video on breast cancer awareness posted in Sweden because it deemed the images “offensive”, the Swedish Cancer Society said Thursday.

The video, displaying animated figures of women with circle-shaped breasts, aimed to explain to women how to check for suspicious lumps.

Sweden’s Cancerfonden said it has tried to contact Facebook without any response and has decided to appeal the decision to remove the video.

Facebook was not immediately available for comment.

“We find it incomprehensible and strange how one can perceive medical information as offensive,” Cancerfonden communications director Lena Biornstad told AFP.

“This is information that saves lives, which is important for us,” she said. “This prevents us from doing so.”

Facebook faced outrage in September for repeatedly deleting a historic Vietnam War photo included in a post by Norway’s Prime Minister Erna Solberg.

It said the iconic photo of a naked Vietnamese girl fleeing a napalm bombing violated its rules but later backtracked on the decision.


Facebook CEO Mark Zuckerberg Featured on Vanity Fair’s October Cover

Social networking giant Facebook’s CEO Mark Zuckerberg has landed the top spot on Vanity Fair’s annual New Establishment list which ranks movers and shakers across different industries.

Zuckerberg, 31, not only leads the pack, but also trumps a number of other Valley bigwigs including Uber CEO Travis Kalanick (No. 2), Amazon CEO Jeff Bezos (No. 3) and Apple’s Tim Cook and Jony Ive (tied at No. 4). Unsurprisingly, tech ruled this year.

“Zuckerberg stands out as something of an elder statesman. He is far and away the youngest person ever to grab the top spot on the New Establishment list. He has not only proved himself as a brilliant entrepreneur; he may well become one of the great long-haul corporate leaders of the past half-century…

“The $240 billion (roughly Rs. 15,93,362 crores) company he scratched out of his dorm room at Harvard is apparently just his first step toward world domination in the realm of social networking,” said Vanity Fair editor Graydon Carter in a statement.

Facebook is already the second most-trafficked website in the US and worldwide, but its CEO wants even more. The social network introduced Instant Articles, an initiative that has Facebook hosting optimised content from publishers including the New York Times, NBC, BuzzFeed, BBC News, and the Guardian.

And while Facebook already has 1.5 billion users, it is on a quest to bring the Internet to emerging markets withInternet.org.

Facebook Pages Revamped for Mobile, Bring New Features for Businesses

Facebook Pages moved closer to replacing small business websites Tuesday, announcing features designed to make it easier for shops to hawk their wares.

Changes to business pages at the leading social network included raising the profile of features that allow customers to take actions such as booking an appointment or browsing, and allowed for more customized approaches to layouts.

“We’re adding new features to Pages to make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals,” the social network said in anonline post.

The new features were particularly tuned for mobile devices, which have become preferred tools for accessing Facebook.

Business pages can also now feature sections and tabs to showcase merchandise or professional services.

“So now, for example, a spa can add their services menu to their page or highlight the line of products they sell, helping people get to know their business faster,” Facebook said.

Updates were also intended to make it easier for people to exchange messages with businesses, according to the social network.

Changes to Facebook Pages include new and more prominent call-to-action buttons, new sections for Pages (such as the Shop and Services sections), and an improved page layout optimised for mobile.

Explaining its motivation in the blog post, Facebook said, “With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses, and now we’re updating Pages to help businesses build mobile presence and communicate with customers more easily… The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.”

Instagram Ads Now Available in 30 New Markets Including India

Instagram unveiled plans Wednesday to expand its offerings to advertisers, opening up possibilities for global marketing efforts on the Facebook-owned photo-sharing network.

“Starting this month Instagram is open for business and available to advertisers large and small,” Instagram said in a statement.

The expansion will allow advertisers to launch global campaigns in a variety of formats including video ads of up to 30 seconds.

Instagram, which was acquired by Facebook in 2012, has had only limited advertising opportunities up to now. In 2013, it began with a small number of “sponsored” posts by well-known brands such as Michael Kors and Adidas.

The new system could help Instagram generate considerably more revenue.

“Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses on a self-serve basis,” the statement said.

“We’re excited to announce that starting this month, advertisers both large and small can run campaigns on Instagram. In addition, ads are now available in more than 30 new countries including Italy, Spain, Mexico, India and South Korea and will be launching in markets around the world on September 30.”

Instagram is also launching a service called Marquee, a “premium” advertising product aimed at driving mass awareness in a short time-frame for events like movie premieres and new product launches.

Instagram has more than 300 million users around the world and is seen as a potential growth segment for Facebook, which has nearly 1.5 billion users.

The research firm eMarketer projects that Instagram can generate 14 percent of mobile ad revenue for Facebook by 2017, and generate some $2.8 billion (roughly Rs. 18,591 crores) for the group.

Last month, Instagram broke its square mold with an update that adds portrait and landscape formats to the image-sharing smartphone application, which also opened up new possibilities for advertisers.

“With the addition of new formats, we’re starting to see marketers achieve a range of objectives, from web site clicks to mobile app installs,” the Instagram statement said.

Divorcing couple’s smiling selfie goes viral

Divorcing couple's smiling selfie goes viral
Shannon Neuman explained on Facebook that she and Chris Neuman were not smiling at the marriage’s undoing. Instead, they were celebrating the fact that “we have done something extraordinary (we think anyway!)”
TORONTO: A selfie recently taken by a separating couple — grinning wide — has gone viral on the internet.

The Canadian couple — Chris and Shannon Neuman — clicked the picture outside Calgary Courts Centre in downtown Calgary soon after filing for divorce, Newser.com reported.

Selfie madness: Too many dying to get the picture

The image, hash-tagged #teamneuman and #divorceselfie, have been shared nearly 35,000 times.

“Here’s Chris Neuman and I yesterday after filing for divorce!” Shannon explained in a Facebook post the next day.

She explained that they were certainly not smiling at the marriage’s undoing. But they were celebrating the fact that “we have done something extraordinary (we think anyway!)”

Here’s the full text of Shannon Neuman’s Facebook post:

Here’s Chris Neuman and I yesterday after filing for divorce! But we’re smiling?! Yep, we’re kooky like that. Are we smiling because the partner we chose for forever turned out not to be the forever partner we needed? Of course not. We’re smiling because we have done something extraordinary (we think anyway!)

We have respectfully, thoughtfully and honourably ended our marriage in a way that will allow us to go forward as parenting partners for our children, the perfect reason that this always WAS meant to be, so they will never have to choose. They’ll never have to wonder which side of the auditorium to run to after their Christmas concert or spring play, because we’ll be sitting together. They won’t have to struggle with their own wedding planning because we’ll be sitting on the same side of the aisle – THEIR side.

We have struggled, but we have succeeded in the plan we came up with together, to come out on the other side as their two parents who live in two houses who give them two teams to love them up two times as much. And now that you know it’s possible — please consider our way if you find yourself on this road, or share our message if we can help remind them that it’s possible to love your kids more than you hate/distrust/dislike your ex (which we have felt at times on the journey but for the record we do actually like each other). Nice work #teamneuman #divorceselfie

Facebook Trains Self-Help Groups in Telangana


Facebook on Friday launched a training programme for rural self-help groups (SHGs) in Telangana to equip them with technological knowledge to promote their products in the digital space.

The first batch of 10 SHG representatives were trained in basics of Facebook, and the various features of the platform, at Facebook’s office here and given an overview of how to use Facebook to promote their products online.

The SHG representatives were given a step-by-step walk through of Facebook Page creation and also some tips on posting engaging content, said a statement.

“This programme is part of our continued investment in businesses, developers and the 132 million people who use Facebook in India. These events, which we are rolling out nationwide, will help entrepreneurs in rural India reach new customers and ultimately grow,” said Ritesh Mehta, head of Economic Growth Initiatives for Facebook India.

Telangana’s IT Secretary Jayesh Ranjan said that the SHGs would immensely benefit as they would now be able to market their products globally, with assistance from Facebook.

Elsewhere, in New York, a small team of Facebook engineers has been working together with a group of local educators on a project that’s going to reshape learning through technology.

The Facebook team has chipped in to help create a classroom experience that is centred around students’ ambitions at Summit Public Schools, Facebook Chief Product Officer Chris Cox wrote in a blog post recently. These schools have taken a very different approach to learning, with online classrooms and complete personalisation.

Twitter launches self-service ads platform for SMBs in India

Twitter launches self-service ads platform for SMBs in India
MUMBAI: Twitter launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India. According to a statement, Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries.

The release said SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.

“Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do,” said Emily Huo, SMB lead for Asia Pacific at Twitter.

“With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales,” said the statement.

There are 51 million SMBs in India, according to research firm Zinnov, said the statement. Startups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports.

Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales, stated the release.