Fell the Experience of Mr. Voonik Shopping Site

Many shopping are available in Online.But it’s hard to find the best one out of all sites.That’s because of fake reviews and ratings given by them itself. Several sites are famous for dresses and accessories only. But some are specialized on Men’s accessories and some are specialized in Women’s accessories. Here Mr. Voonik, the best women shopping site in Web. As per the features, all items for women will be available in that site with best price. E-Commerce plays a vital role behind the shopping sites. Likewise, this site Mr. Voonik is one of the developing sites for women’s fashion things. But now they are introducing Men’s accessories also. Hereafter, it will be the best site for men also.From the last month, they introduced this latest fashion trends for men.For several reasons like reach and selling, they have offered many discounts and coupons for existing and new users. Some of the latest updates for shopping were given below.

Here, the latest news was Voonik for men. Many offers are introduced in Mr. Voonik site for the new updation. A coupon code was available in Voonik as “MR250”. This is especially for the new users, who are purchasing above 999, will have a discount of 250/- by using this coupon only for the starting purchase.

Arrived with a bang:

Mr. Voonik is back with a bang for Men’s accessories. Now they have introduced many things like Shirts, Jeans, T-shirts, Suits, Blazers and Sewaters. All are on top international brands like Scott International, Peter England, Lu Cfashion, Poster Guy, Louis Philippe etc. And shopping app also released for easy use. Mobile users can make use of the app for more purchase and offers. Apart from website, mobile app will provide many offers and discounts.

  • Grab the deal of your Watches

Mr. Voonik introduces latest men’s accessories like watches on top brands. Best price for best watches are here. The starting range of men’s watches is from Rs. 150. Every user can pick their best choice on the site. The site was blemishes with user friendly features. So it can be very useful for moving top and down and for whole navigation.  You can find thewatches on men’s watch category. On the left side, user will find and button to pick and select the item as their choice.Voonik for menwill be helpful in searching your best by providing the categories best. You can search as per the brand, Color, Price, Type and types. Both Analog and Digital watches are available in Mr. Voonik.

  • They are offering minimum range of 20% discount and maximum of 70% discount on your choice.
  • You can choose the color that was available. No differences between the colors.
  • Now a day youth sets to wear Digital and people on professional will like to wear Analog watches. Both types are available here.
  • Three categories are available in the watches (i.e.) Casual, Formal and Sports.

Apart from watches, they introduced latest footwear’s for men. We all know that men will be trendy with sports accessories. By knowing this, Voonik introduced these accessories especially for men. All deals are with best price. So it will be the best option for men who likes to shop more on online. The customer’s satisfaction made the Voonik site to release men’s accessories and men’s related items apparently.People will definitely leave their foot prints on the site. For a man, their attention requires on their fashion trends. So play your fashion trends with Mr.Voonik shopping site. User will find their left choice on some other sites in Voonik. So start using this Mr.Voonik for your shopping and be trendy always.

Ruth Hogben, Fashion Filmmaker, Pushes the Envelope

LONDON — “If I didn’t have fashion, I wouldn’t make films,” the director Ruth Hogben said. “People always ask me if I want to make feature films. No. I love fashion.”

Ms. Hogben was walking from the train station to her apartment in Dalston, in northeast London. She was wearing a Proenza Schouler top and skirt with Alaïa boots, her hair a dark blond bob. (It has been waist length and bright orange.)

With her laser-sharp focus and technical prowess, Ms. Hogben, 33, has become one of fashion’s pre-eminent filmmakers, a standout in a field that didn’t exist a few years ago. She makes online content for magazines like Another and Dazed & Confused. Recent commercial work includes advertising for Dior and Fendi fragrances, as well as imagery displayed at Hugo Boss stores. She has frequently collaborated with the designer Gareth Pugh; at one point her film was his runway show.

“We push each other to go further with each project,” Mr. Pugh said. His February show opened with Ms. Hogben’s eerie visuals of a model cutting off her hair before slathering herself with red paint. “We wanted to subvert the iconography of power and beauty,” he said. They are collaborating on his next show as well.

The model slathered in red from Gareth Pugh’s show, one of Ruth Hogben’s works.

Ms. Hogben’s films are featured in the “Alexander McQueen: Savage Beauty” exhibition at the Victoria and Albert Museum in London, which runs through August. Shown as installation pieces, the films are compiled from footage of all of Mr. McQueen’s shows.

“It’s like I’m being taught by him,” she said as she walked up the carpeted stairs to the second-floor apartment that is also her studio. “I’m understanding who his woman is.” She speaks in a gruff, no-nonsense tone, her tough exterior belied by a collection of Bambi figurines on the wall behind her.

As an assistant to the photographer Nick Knight, Ms. Hogben co-directed the hallucinatory undersea fantasia films that played throughout Mr. McQueen’s 2009 show, “Plato’s Atlantis,” his final runway foray before his death. Ms. Hogben recalled a difficult but amusing editing process.

“He put me up in a nice hotel in Mayfair so I could be close to where he was living,” she said. “He’d come see me twice a day, and he’d say, ‘What is that rubbish you’re wearing?’ I’d say, ‘I haven’t been to bed in eight days.’ He challenged me beyond belief and was the most inspiring person: the language he used, his physicality, the way he talked.”

Mr. McQueen was delighted, she said, when he found out she was being paid in store vouchers — another opportunity to tease her about having pedestrian tastes. “He said, ‘I bet you’re going to buy one of those chavvy skull scarves aren’t you?’ ” she said. “I bought a camel cashmere coat, actually. He was impressed.”

Ms. Hogben defines herself as a feminist filmmaker, and whether overt or not, her ethos is an undercurrent in every project.

“Feminism is about equal power,” she said. “Every time I make a film, she has to be powerful, whether that is sexy or physically strong or the camera angle to make them look strong, I need to make sure everything empowers them.”

A view of Alexander McQueen’s “Plato’s Atlantis” at the Victoria and Albert Museum.CreditVictoria and Albert Museum, London

She continued: “I’ve struggled with this for years. Should my films not be sexy? Is that helpful for young women? It’s a complex, layered question.”

Katie Grand, the editor of Love magazine, often collaborates with Ms. Hogben. She created hypnotic images of the models Suki Waterhouse writhing atop a gargantuan Toblerone and Emily Ratajkowski cavorting with a towering stuffed panda. In another, the actress Gwendoline Christie of “Game of Thrones” danced and did jazz hands as fake snow pelted her. A new film will be released later in the summer.

“Ruth works like a photographer,” Ms. Grand said. “She has a definite eye for hair, makeup and clothes. And I don’t mean to be sexist, but generally crews on films are quite male dominated, and I think they are in awe of her.”

Occasionally Ms. Hogben has departed from fashion. A film for the ballet “Tree of Codes,” with music by Jamie xx, will have its premiere at the Manchester International Film Festival July 2 and will be shown in Selfridges stores. She directed Kanye West’s video for “Lost in the World,” and she worked with Lady Gaga on videos for her last two tours, including “Artpop” last year.

“They’re fun and fluffy and not like the first ones, which were darker,” Ms. Hogben said of the Gaga videos. (For “The Monster Ball,” the singer, in antlers, writhed in a net.) “Her art directors would say: ‘Ruth, there are going to be 7-year-olds seeing this. You’ve got to make something happier.’ This time I made films with bubbles and fluff, and there wasn’t any angst because I’m not in that place, and neither is Gaga. We’re both a lot happier than we were years ago.”

Ms. Hogben’s parents divorced when she was young. She divided her time between the London neighborhood of Brixton, where her father, a vicar turned bus driver, lived, and the country idyll of a village called Offord Cluny with her mother, a head teacher for a primary school. Ms. Hogben said she was deaf as a young child, and attributes her visual sense to that loss of hearing.

“I had my own language,” she said. “My brother would translate to my mom what I wanted or needed.” She won’t discuss the specifics of her malady, but said that at 7, her hearing returned.

A still from Lady Gaga’s ArtRAVE fashion film, “Jewels N’ Drugs,” directed by Ms. Hogben, which was used on tour.

“Someone flushed the toilet, and I thought a bomb had gone off,” she said. “I hid under things for weeks. I turned into this timid thing. I had years of speech therapy, and also I’m extremely dyslexic. School was not much fun, but I was very sporty. That’s how I survived education.”

A sense of fashion always permeated her athletics. (“I had an outfit change for everything,” she said, “if I was going to climb a tree or go Rollerblading or on the trampoline.”) She aspired to be a fashion photographer and studied photography at a small university in the Cotswolds. Upon graduation she moved to London with a dream of working for Nick Knight.

“She sent email after email,” said Mr. Knight, who hired her as an assistant in 2005.

Mr. Knight’s SHOWstudio is a hard-to-quantify entity, equal parts photo studio, web magazine and streaming portal. But at that point, fashion film as a medium was an undefined genre. Ms. Hogben started documenting the shoots taking place at SHOWstudio, which led to broader conversations with Mr. Knight about the possibilities of fashion film as a new art form.

“It was like light bulbs, fireworks in my head,” she said. “Clothes moving. All of the choices you can make with films. It was the most exciting thing I’d ever discovered.”

Her role morphed from being a photo assistant to the staff filmmaker, making films with Mr. Knight and directing her own. “I was lucky,” she said. “I could go: ‘Nick, do you like this? Nick, do you hate this? Is this O.K.?’ ”

In 2009, she set out on her own. “She’s probably the first fashion filmmaker as opposed to a photographer who makes fashion films,” Mr. Knight said. “She has an incredible understanding of women and movement and an absolute love for fashion. That is what it takes, that sort of obsession you see in people like Steven Meisel and Helmut Newton.”

Film is a firmly ensconced facet of fashion now. Every high-fashion company decks out its stores with video monitors, streams its shows and produces online films. Ms. Hogben is comfortable in her place in the realm.

“Every time I make a film, I feel something,” she said. “Whether it’s commercial or creative, I sit in front of my computer and answer questions to myself and feel fulfilled. I don’t care what is going on outside of that feeling, to be honest.”

Ralph Lauren Is Using Data to Revolutionize Fashion

Ralph Lauren Is Using Data to Revolutionize Fashion

In this post I look at the world of fashion and how Ralph Lauren uses data. The post first appeared in my column for Data Informed.

The way the world we live in is increasingly becoming digitally connected is impacting everything, and fashion is no exception.

Wearables are expected to become increasingly popular as the Internet of Thingstakes off – a process which is expected to accelerate with the imminent launch of Apple’s Watch.

Among the big names in high-end consumer fashion which have shown they are keen to embrace this new market is Ralph Lauren, which unveiled its connectedSmart Polo shirt at last year’s US Open.

Sensors attached to silver threads inside the shirt pick up movement data as well as heart and breathing rates, which can be monitored on the accompanying smart phone app, and potentially uploaded to the cloud for analysis, although the company has not yet released details of exactly how this will work.

And although this is firmly in the realm of sportswear – an industry which is already brimming with smart IOT tech such as the Babolat smart racquet and Addidas MiCoash smartball – Ralph Lauren has plans beyond that.

David Lauren, the son of founder Ralph, and in charge of global marketing for the company, told Wired “A lot will come in the next few months. We are a lifestyle brand, a major fashion luxury brand. I want to be able to gather this (biometric) information in a boardroom or from a baby in a crib. We’ll find new needs and we’re just at the beginning.”

Data drives every type of business

This is a clear sign that every industry is waking up to the potential benefits of smart, connected and Big Data-driven innovation, and no one wants to be left out. Effectively, all businesses are becoming data businesses.

Ralph Lauren first made its name with ties – so perhaps the Smart Tie is on the drawing board and will be featuring across both fashion and tech blogs in the near future?

A wealth of data is generated in the average board meeting – not just in what is said, but in the tone of voice of those who say it, and the biometric readings that could give clues about how we perform under pressure in corporate situations.

Solutions such as Hitachi’s Business Microscope offer opportunities to capture some of this, and integrating this functionality into clothing seems like a logical step.

For those who are wondering – yes you can wash the Polo Tech shirt, but you have to remove the slightly-larger-than-credit-card-sized Bluetooth transmitter first. The company is currently looking into ways that the device can be shrunk – perhaps eventually ending up the size of a button – or incorporated inside the fabric in a way that makes removing it unnecessary.

Trend forecasting

In the wider fashion world, Big Data is increasingly playing a part in trend forecasting, where social media data, sales data and reporting from fashion shows and influential publications is aggregated to help designers and retailers work out what are the season’s must-have looks.

Over the last few years the major players in every industry have had their eyes opened to the possibilities that technology, and in particular connected, data-enabled technology can offer them. No one wants to be left behind in the Big Data and Internet of Things gold rush.

The huge increase in the number of data science jobs advertised clearly offers opportunities for those whose aim is to work outside of Silicon Valley and the tech industry. And there are rich opportunities on offer for people with skills in data, but passions elsewhere – whether that’s in fashion, food and drink or finance.

Thank you very much for reading my posts. Here at LinkedIn and at Forbes I regularly write about management, technology and the mega-trend that is Big Data. If you would like to read my regular posts then please click ‘Follow‘ and feel free to also connect via Twitter, Facebook and The Advanced Performance Institute.

Here are some other posts from my Data Informed column:

  • Insights from Video Data Are Changing Our World
  • Ralph Lauren’s Smart Shirt and the Future of Fashion
  • The 5 Scariest Ways Big Data Is Used Today
  • From Information To Action: The Importance of the Data Story
  • Take a SMART Approach to Big Data Analytics
  • How to Navigate the Thorny Issue of Data Privacy
  • 7 Key Ingredients for Knock-out Data Visualizations

About : Bernard Marr is a globally recognized expert in big data, analytics and enterprise performance. He helps companies improve decision-making and performance using data. His new book is Big Data: Using Smart Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance’.

You can read a free sample chapter here.


Support the fashion industry – Model Victoria Michaels

International Model Victoria Michaels has appealed to the government to encourage, promote and support the Fashion Industry financially in order to boost the sector.

According to her, the support will go a long way to change the face of the industry as pertained in other African countries. She noted that financially some countries have pumped monies into the Fashion Industry and has made it what it is today.

“We can also do same,” she noted.

Speaking after being unveiled as the brand Ambassador for the African Fashion Week London (AFWL) over the weekend, Michaels expressed joy and said she is looking forward to the week celebration.

“I am optimistic that this would pave a way for all Ghanaian designers to showcase their talent. I hope to use this platform to project the Victoria Michaels brand and secondly to also create opportunities for designers and models who would like to go to this part [London] of the world.”

The Communications Director of Africa Fashion Week London, Yetty Ogunnubi, hinted that the AFWL organizers chose Victoria out of the lot because “she is passionate about the Africa fashion industry as well as made in Africa products and we felt like she is the best person to push the made in Africa products out [in London] there. That means Africa fashion designers and models”.

Africa Fashion Week London (AFWL) is Europe’s largest lifestyle and catwalk event of African-inspired design. It combines a collaborative catwalk and exhibition, highlighting the industry’s established and emerged African designers. This year’s event will attract hundreds of Designers, Businesses and Exhibitors from across the globe. It is projected that over 20,000 patrons will be attending the AFWL 2015 event.

This 5th Edition of the Africa Fashion Week will be climaxed by a Gala Dinner and Award Night at the Luxurious Dorchester Hotel in London. The event is expected to attract the crème-de-la-crème of Celebrities, Stakeholders, Business and Political leaders. It will be a night of glitz and glamour highlighting great international media presence.

Fashion and recycling go hand in hand for Yasmin

Yasmin Bridges showcasing a garment she made from recycled fabrics for the Peregian FashionFestival last year.

FASHION and recycling go hand in hand for TAFE Queensland East Coast fashion graduate Yasmin Bridges.

Her business Awkward Chat focuses on clothing ethically sourced and made from recycled materials.

“My philosophy is no matter how awkward it is, let’s have conversations about where our purchases come from and ask the questions like how are the earth and its inhabitants treated?” she said.

“We have so much choice in our world and we can make better choices if we ask the right questions.”

Talking about her experience at TAFE Queensland East Coast Yasmin said she loved the sustainable focus.

“I came to TAFE so I could learn the skills to create something from nothing and as such my process evolved since I studied there and now I’m even tutoring other students at TAFE and Awkward Chat is on the back burner.

“Learning pattern construction has meant my designs now have a better fit and are more wearable.

In the past, she “upcycled” clothing by draping it on a mannequin, pinning a new shape or design and then sewing it in place.

Yasmin's design board Connect Your Story in preparation for the Peregian Fashion Show and major assessment.

Yasmin showcased her graduate collection Connect Your Story at the Peregian Beach Food and Fashion Fiesta last year with one of her pieces being modelled partly made from the cover of a director’s chair.

“Everything I create is made from either second hand, reused or sustainably sourced materials and therefore is either limited run or one of a kind.

“My graduate collection was titled Connect Your Story to encourage questions and conversation about the human story behind the clothes we wear, reinforcing that we are all interconnected.

Yasmin said she liked to design characters doing something they love and to connect people buying with the makers and producers of the material.

“My fashion illustrations depict the women doing something that they love: jumping in puddles, taking photos, exploring, reading, and painting,” she said.

“They represent real people, living real lives, not just standing still and posing, disconnecting the viewer from their humanity.

“I am excited for the day when ethical fashion is able to drop the tag because it has become the standard.

“I would love to use my illustrations, creations, photographic styling and curiosity to learn about our world and to encourage the same curiosity in others.”



Rocket Internet’s Global Fashion Group (GFG), the German Internet platform’s fashion-focused umbrella group, announced yesterday (July 1) that it secured €150 million ($167 million) in funding from an internal financing round. Rocket Internet also announced plans to move two of its Brazilian online fashion businesses under the GFG portfolio.

In a company release, Rocket Internet said the financing will provide GFG with the additional capital needed to solidify its position as the “leading emerging markets fashion eCommerce company.”

“The proceeds will mainly be invested to strengthen GFG’s fulfillment, marketing and product development as well as to build the infrastructure to capitalize on the synergies between GFG’s market-leading online fashion businesses in Latin America, Middle East, Russia & CIS, India, South East Asia and Australia,” the company statement continued.

The latest financing round and acquisition of the two Brazilian fashion eCommerce businesses, Kanui and Tricae, is set to provide GFG with an implied post-money valuation of €3.1 billion ($3.4 billion).

Romain Voog, CEO of GFG, commented: “The additional capital will give us an exceptionally strong run-way and allow us to capitalize on the massive growth opportunity of fashion eCommerce in emerging markets. In addition, the strategic acquisitions of Kanui and Tricae enable the integration of two great businesses that have a natural fit with our Latin American brand Dafiti and are acquired at attractive terms.”

The acquisitions will bring some unique offerings to GFG. Kanui is a sports and outdoor business, focusing on the surf and skate lifestyle verticals as well as regular fashion apparel and sports equipment. Tricae is specifically focused on the fashion stylings of kids and babies.

Rocket Internet confirmed Kanui generated more than €30 million ($33 million) of net revenues in 2014, and Tricae was not too far behind, reportedly bringing in more than €20 million ($22 million) of revenues last year.

“We continue to be very excited about the prospects of international online fashion and GFG in particular,” stated Rocket Internet CEO and Founder Oliver Samwer.

“Romain and his team have made great progress in integrating the international businesses, and the acquisitions of Kanui and Tricae will add further to GFG’s presence and ability to realize synergies,” Samwer added.

What I wore this week: a long boho dress

Long boho dressThis year, there’s another thing to add to the long list of things I miss about the summer holidays: wearing dresses. Not from an aesthetic standpoint, so much as from sheer laziness: separates have dominated fashion for so long that I had forgotten the blissful ease of one-step dressing, the satisfaction of pulling a dress over your head and slipping into your shoes; of not having to fuss over whether to tuck in or half-tuck your shirt, or to worry about too-short tops that show your knickers when you bend over.

In hindsight, the years after Roland Mouret’s first Galaxy dress in 2006 were a golden era. All you had to do was find a simple, tailored dress in a block colour – tight in the places that suited, and with a bit of a drape in the places that didn’t – and you were dressed from office to pub to cinema, and on-trend.

Since the ascent earlier this decade of the snappily named feminine-minimal-utilitarian androgyny, separates have been it. Style has demanded a mastery of shirting and tailoring, and of the codes on when a sweater should be tucked into a skirt’s waistband and when shirt tails should hang free. The only truly fabulous dresses have been either too hot (and therefore only for evening) or too wet (fit for holiday, not business) to be truly useful. The wearing of day dresses – the block-colour, tailored kind – has become non-U. Let’s be honest: if you bumped into Kate Moss, she would totally call you a basic bitch.

So what I need now is a smart dress that I can wear in the daytime without looking too much like a daytime TV presenter. You need a dress that’s a little bit Bloomsbury, cerebral, but original and slightly offbeat. It must have long sleeves and a long skirt, and to balance that you need a bit of skin showing at the throat and a semi-fitted torso. I’m not going to pretend it is either as useful or as easy to wear as the Galaxy, but pickings are a little slimmer right now. The dress you are looking for is halfway between Lorraine Kelly and Virginia Woolf. At least no one can call that basic.

Jess wears dress, £160, warehouse.co.uk

Styling: Melanie Wilkinson. Hair and makeup: Laurence Close at Carol Hayes Management

From Lana Del Rey’s hats to One Direction: what’s hot and what’s not on Planet Fashion this week

Picture hats: Lana Del Rey-approved.Going up

H&M makeup Now instore and under a tenner. Why has this taken so long?

M&S ribbed co-ords Like posh, warm, fashion-friendly pyjamas you can wear outside.

Sunspel underwear Simple and sporty without being techy. We like.

Bone china blue The colour of the walls at the new Erdem store. Visit to get a colour match.

The palms of your hands Crucial to the tricky AW15 task of putting on 10 denier tights, appaz.

Picture hats Lana Del Rey-approved, as seen on the cover of her new album. Add a 1950s convertible for the full look.

Going down

‘Inspo’ Sorry to be a stickler, but this shortening of “inspiration” makes no sense.

The head tilt No, fashion bloggers, this doesn’t make you look kind and approachable in photographs.

Ikea It’s still available only in the US, but Grey Cork is more affordable, tool-less, flatpack furniture that doesn’t scream “budget”. We want.

Hollywood blockbusters Tangerine, a film that deals with immigration and LA’s trans community, shot entirely on an iPhone 5 for less than $100k. Take that, Pirates Of The Carribbean.

One Direction With the 1D dream over, 90s revivalists are now listening to EYC. Contemporary boy bands are so beta.

The end of the Labour leadership election Whoever wins, we’ve enjoyed the style wars.

How I get ready: Laura Carmichael

Laura CarmichaelI can be ready in 10 minutes. I am pretty low-maintenance, but if there’s time, I will faff. I’ll put on some music, fix myself a gin and tonic, and then suddenly think it would be a good idea to try something else on.

I like getting ready with friends. I think it stems from having two sisters and getting ready together when we were growing up.

I really enjoy makeup, so will spend the most time on applying it. I love the packaging and the rituals of buying a new lipstick, but I don’t really wear loads. I am into the contouring thing, but not so much that you draw in cheekbonesRuPaul style. I’ve worked with some amazing makeup artists and picked up tips along the way, like using lip balm on your cheeks. There’s a really nice rose lip balm pot by Terry, which gives you a subtle, dewy colour and smells great.

We’ve been to lots of events and awards ceremonies, and in America they like to do the whole big hair and makeup thing. If I’ve managed to hold on to my Britishness and kept it young and fresh-faced, then I’m happy.

When I have the day to myself and I am not getting made up for period drama – getting my hair tonged and waved into 1920s style – I keep it quite simple. I like it when my hair dries naturally. I will put a bit of serum in and that’s it. Similarly, working on Downton Abbey influences what I wear on my days off – I am often in jeans and a T-shirt. After working with such incredible costumes, I just go the complete opposite. I often feel as if I am in my pyjamas when I am not in a corset and beads.

Beauty: face masks

Sali HughesI’ve always been impressed by women who incorporate regular face masks into their skincare routines. I can see the appeal of a more intensive treatment, and a little relaxation, and I have used hundreds over the course of my career, but masks seem to represent a lot of hassle for only moderate gain. A nice optional extra, but one for which I frankly don’t have the time (I’m also faintly allergic to the nauseating marketing language around masks: “me-time” and “pampering” make me shudder).

However, in recent months, some excellent products have caused a shift in my opinion, and I find myself with a little portfolio of masks that give me immediately noticeable results, and that I rotate according to need. If my morning skin is dull and flat-looking, but I don’t have time to mollycoddle it, I cleanse as normal, then massage in a coat of Ren 1 Minute Facial (£25.60). There’s some tingle, then it’s time to rinse off – a mercifully straightforward affair (so many masks are maddeningly hard to shift). My skin is brighter, healthier-looking and provides a much smoother canvas for makeup.

If I have a little more time, perhaps at the weekends, I reach for Origins Original Skin (£23). I’d normally steer clear of anything with a clay texture – almost always drying – but this is exceptional. It’s a two-phase mask that sits on the skin for 10 minutes, then is massaged off like a scrub. It smooths, softens and is particularly good if you have the enlarged pores and combination skin so common in middle age and menopause.

If I’m going out to an event where I’ll be photographed, I turn to Glamglow. Now, this is a brand I was almost adamant I’d hate from the off – the name, the copywriting on the jars, dear God. But it’s one that has since charmed me with truly fantastic, if eye-wateringly expensive, masks. There are five in the range, all of them great, but for me, Supermud (£44.99, for oily, blackhead-prone skin) andYouthmud (£49.99, an exfoliating treatment for all skins, especially mature) edge it. Both give such great results that, for up to three days afterwards, someone will invariably ask what I’ve had done. The cost is prohibitive, but you don’t need to use them more than once a month. Plus, the brand sells sample pots, so you can try before you commit.