Google tools for your church website

Churches have come to embrace the new ways of communicating with their followers. News updates, sermons and activities are shared online, with pamphlets given to those ‘old school’ and prefer a hard copy. Church websites and sites, in general, have become easy to set up; there’s no reason why anyone should be left behind.

  1. Google has so far been king when it comes to the internet. It’s no wonder ‘googling’ or ‘google’ have replaced making a search on the net. They provide tools that help anyone owning a website generate traffic. No, we aren’t talking about physical traffic that requires you to fill a form for mileage reimbursement form.

Here, we list the three you should be using to give your church an edge and increase traffic. You don’t have to be a church for these neat tricks to apply.

Google Analytics

It’s quite easy to get a brain freeze on this one especially if math and statistics are not your strong suit. Not to worry; Google presents the data in a way that anyone can understand and use to make necessary changes on your website. This free tool enables you to monitor, review and analyze traffic to the site. Some of the information it shows is the demographic, technology used to access the site, conversions, and your audience’s behavior like how long they spend on the platform.

The data is many presented in graphs and tables that are easy to understand. Setting up the account is straightforward and requires you to install a JavaScript code on the pages on your site. You’ll be able to tell what information are particularly interested in or come up with ways to make the site more user-friendly. This tool simply helps you analyze audience behavior, not draw them to you.

Google AdWords

This tool does cost money and therefore works for churches with an advertising or media budget. What it does is it makes your church website stand at the top of other relevant Google searches. What makes it a good advertising tool is that you only pay for results. It does take quite a bit of practice to get the most out of this platform but is definitely worth it.

If you’re running activities such as a fundraiser, concert, conference and the likes, then using this platform works well to give you the results you require. How it works is that relevant ads are placed into a bidding system where ads by the highest bidder show first and so on. You can get quick wins by using ‘churches in [your area]’ or other terms relevant to your ministry. Be sure to specify your demographic and geography.

Google My Business

Most don’t view their church as a business but this last tool helps your church show up on Google Maps. When anyone searches for your church they get to see the geographic results. The best part is that it’s free. You’re able to add content information, upload photos among other pertinent information. Users can also review your church. However, don’t forget to make necessary updates in case of any changes.